Arman Tsarukyan’s Tasty Year: Over a Million New Social Media Followers in 2025
In a remarkable social media surge, UFC fighter Arman Tsarukyan gained over a million followers in 2025, largely credited to his engaging content centered around food. On January 12, renowned journalist Ariel Helwani featured Tsarukyan on his podcast to discuss this phenomenon.
During the podcast, Helwani probed Tsarukyan on the secret behind his captivating social media presence. “I like eating,” Tsarukyan stated simply, which led to an engaging segment showcasing videos of him sampling a variety of dishes, from luxurious caviar to traditional tolma.
This refreshing approach to sharing his culinary experiences has resonated with fans and food lovers alike, contributing significantly to his online popularity. Tsarukyan, known for his skills in the Octagon, has diversified his appeal by sharing a more personal side of himself through food-related content.
As Tsarukyan continues to expand his social media brand, it seems that his genuine passion for food is a key ingredient in attracting a larger audience. The UFC community and fans are eager to see how this will influence his career both in and out of the ring.